Using a TCO (total cost of ownership), calculator can help your sales cycle by providing a comprehensive analysis of the costs associated with purchasing with IGEL. By evaluating these costs and comparing them to the benefits of the product or service, a TCO calculator can help potential buyers understand the full financial impact of their decision and make more informed purchasing decisions. This can be particularly useful for large or complex purchases, where the costs may not be immediately apparent or where many variables can affect the overall cost of ownership. By providing this information upfront, a TCO calculator can help streamline the sales cycle and make it easier for potential buyers to make a decision.