Targeting VDI, SaaS, and Cloud Computing Contacts
1. Advanced Search Filters
Utilize detailed search filters to refine your search results based on specific criteria that align with VDI, SaaS, or Cloud Computing profiles.
- Examples:
- When searching for companies, use the URL instead of just typing in the company name. You will see better results.
2. Keyword Searches
Input keywords indicative of interest or experience in the virtual desktop infrastructure, SaaS, or cloud computing space.
- Examples:
Virtual Desktop,Citrix,VMware,Azure,AWS,AVD,DaaS.
3. Category Interest
Leads who have potential interest in your product category
- Examples:
- Virtual Desktop Infrastructure (VDI)
- Desktop as a Service (DaaS)
4. Company Attributes
Target companies based on attributes that suggest a need or an inclination towards virtualization and cloud services.
- Examples:
- Company Size: Typically, medium to large companies have more complex IT needs.
- Recent Funding: Companies with fresh capital might be looking to upgrade their IT infrastructure.
5. Technographic Data
Identify prospects using technographic data to find companies that utilize technologies complementary to VDI, DaaS, or cloud computing.
- Examples:
- Technologies: Look for usage of
Citrix XenDesktop,Citrix XenApp,VMware Horizon,Microsoft Hyper-V,Nerdio.
6. Intent Data (if available)
Monitor intent data to capture leads that are actively searching for or showing interest in cloud-based solutions.
- Examples:
- Search Intent: Terms like
cloud migration,virtualization software,DaaS providers.
7. Setting Up Alerts
Create custom alerts to stay informed about new market entrants or changes in the business landscape.
- Examples:
- Job Changes: Alert for new
IT Directors,Chief Technology Officers.
8. Saved Searches and Lists
Save your searches and organize your contacts into lists for easy management and follow-up.
- Examples:
- List Names:
VDI Decision Makers,Cloud Tech Leads.